by Isabel O’Brien
A mineral makeup that is completely natural and pure, easy to use and travel with, while offering truly light, but reliable coverage.
MyChelle is the first cosmetics company to create a mineral makeup in a solid stick formula. MyChelle Minerals™ offers a solutions-oriented approach to existing mineral makeup choices and enables a more even coverage, while leaving a matte finish without the drying normally associated with powder mineral makeup. What’s more, MyChelle Minerals’ unique applicator withstands the rigors of everyday travel. This easy-to-use stick is completely new to the mineral makeup revolution. It will change the perception of what mineral makeup is and make it even more versatile in concept.
The mineral makeup is created without using water, which keeps them clean and free of bacteria. This new technique allows MyChelle to be free of chemical preservatives typically found in conventional makeup. Yet, the shelf life is 2 years, just like any other product. Furthermore, MyChelle uses only natural ingredients, which are ideal for those with sensitive skin and acne.
The flagship product leading the Minerals line is the Cream Foundation, with a sheer matte coverage for a beautiful, natural finish. This foundation brightens complexion, evens skin tone and diminishes the appearance of fine lines due to the light reflecting qualities of micas and silica. Silica controls sebum production so the skin feels smooth, not oily. The Cream Foundation naturally refines the skin’s appearance for a beautiful, polished, finished look that is light and fresh and resists fading.
Designed to complement the Cream Foundation, the Concealer offers superior coverage that blends easily to erase dark circles, blemishes and uneven pigmentation.
The moisturizing Blush Stick leaves a rich, natural glow with a powdery, matte finish.
The Eye Shimmer provides subtle, enhancing colour to the eye area. The crayon-style applicator allows you to apply a single colour or to mix shades for your own unique look.
Little Kisses performs like the classic lip stick, but contain a healthy food grade base, with a beautiful glide, luscious lip feel and rich, warm tones that complement every skin tone.
MyChelle Minerals Lip Gloss is a moisturizing, plumping lip gloss designed to be worn alone or layered over Little Kisses. Lip Gloss is formulated from a European peptide complex that has been clinically proven to increase the lip’s volume and decrease furrows around the lips by 40% over the course of 30 days. These glosses use all natural ingredients with none of the chemicals or petroleum adhesives commonly found even in so-called “natural” lip gloss.
The following are key ingredients in the MyChelle Minerals™ collection:
Camellia Oleifera Seed Oil: antioxidant and skin brightener – a deeply penetrating light oil which gives skin a beautiful texture and glow; helps reduce the appearance of wrinkles, spots, freckles and acne.
Silica: helps reduce the appearance of fine lines and wrinkles, and controls sebum for a smooth matte finish.
Vitis Vinifera (Grape) Seed Oil: quickly penetrates the skin; powerful antioxidant; rich in flavonoids; inhibits allergic reactions; protects the skin’s own collagen, elastin and hyaluronic acid.
Brassica Campestris/Aleurites Fordii Oil Copolymer: two vegetable oils flash heated in a vacuum to create a copolymer that gives natural shine and body without chemicals or petroleum derived ingredients.
Castor Isostearate Beeswax Succinate: Eco-cert ingredient; a castor oil derived copolymer that moisturizes and increases wear time.
MAXI-LIP ™: lip plumping peptide clinically proven to increase lip volume up to 40% of what you may have lost due to aging, and reduce fine lines around lips over the course of 30 days use.
Lauroyl Lysine: a molasses derived amino acid that promotes lip health and has been shown to fight cold sores.
MyChelle Minerals is designed to be used in combination with MyChelle’s skincare products as a system.
MyChelle Dermaceuticals offers a full line of cleansers, serum treatments, toners, nourishing creams, sun protection, intensive treatments, mineral makeup and a line of men’s products. Each product is formulated with superior ingredients with the chirally correct molecular structures to ensure proper absorption and effectiveness. All MyChelle formulas are free of artificial colouring agents, parabens and fragrances. MyChelle promotes the idea of safer natural products for the natural products industry, while at the same time, the company works to educate the public on the dangers of the overuse of oestrogens in today’s skincare products.
The complete MyChelle line can be found at www.skinassure.com and selected health stores and spas. Customer Service: 0404 49840
