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By Elva Carri
A new study titled ‘The Values Revolution’ found that almost half of UK citizens want a job that helps the world by contributing positively to improving society and the environment. As well as this, 81% want improved business practices including more transparency and accountability.
“62% of millennials want their career to have a positive impact on the world. And 53% would work harder if their organisation was making a difference to others.”
42% of respondents reported wanting to work for an organisation that had a positive impact on the world. 44% said meaningful work that benefitted others was more important than a high salary.
The ‘Values Revolution’ was more apparent in those born between 1981 and 1996, suggesting parents of this generation have raised some wonderful humans or that people born between these years have taken on all the information about the world that’s available to them and seen that they have a part to play in improving things for others not just themselves.
It will be interesting to see if this apparent shift in priorities in our professional lives puts pressure on workplaces to look at their principles and how this relates to employee engagement and job satisfaction in order to ensure they can hire and hang onto the best candidates. The study was carried out by Global Tolerance, a global social change consultancy, and surveyed 2,126 individuals across the UK.