In the Short and Sweet section of the magazine, we often feature companies who inspire us … and our recently-released Winter 2022 issue was no exception. We loved speaking with Jonathan Amm, the CEO and founder of Wild Atlantic Health, about his inspiring mission to empower people to take charge of their health. Keep reading to enjoy the full piece!
Health – the verb
‘Do’ your health, every day
By Alison McEvoy
Jonathan Amm is CEO and founder of Wild Atlantic Health based near Kinsale. He and his wife Trish moved from South Africa to Ireland, the land of their ancestors, back in 2008. When Jon received a diagnosis of blood cancer their life took another significant turn, towards health.
“I believe in human agency and self-empowerment,” says Jonathan, explaining how the diagnosis helped forge his mission to increase people’s awareness about the state of their health, so they can take action and improve health, vitality and wellbeing.
“I’d always thought I was healthy, but it made me realise that half of ‘healthy people’ aren’t really healthy. It’s simply that the underlying issues haven’t risen yet to the point of being symptomatic. We founded Wild Atlantic with the belief that prevention is better than cure. Better health begins with knowing your numbers and addressing any nutrient gaps or problems in advance…”
Wild Atlantic launched with easy-to-use Vitamin D and Omega 3 Home Test Kits and matching doctor-formulated Health Supplements. Jon has truly done his research and quoted numerous studies to me from across Ireland which showed vast tracks of the Irish population to be deficient in Vitamin D, due to lack of sunlight.
Wild Atlantic enables each person to get a picture of their personal ‘baseline’ – their current level of Vitamin D, for example – through a home test kit. A painless pin prick is used to collect a tiny blood spot sample which is then free-posted back to their lab.
With the return of your results via an App comes a whole wealth of information which allows you to make key lifestyle and nutrition changes while tracking your improvements. After all, says Jonathan, “Health is more of a verb than a noun…it’s something we create every day.” His mission with Wild Atlantic is to empower people to put health in their own hands and live longer, healthier and happier lives.
Visit wildatlantichealth.com and use promo code PositiveLife22 for 22% off everything!